1. Digital Marketing (Basics to Job-Ready)
Digital marketing mein theoretical definitions ke bajaye yeh sikhna hai ki social media aur internet ke zariye kisi business ko customer kaise milte hain.
Main Topics:
Social Media Marketing (SMM):
Facebook aur Instagram par professional business page banana.
Post aur Reels design karna (Canva ka istemal sikhayein, jo unke liye sabse aasan rahega).
Basic ad chalana aur local audience ko target karna.
Content Creation & Copywriting:
Aisi post likhna jo log dekh kar rukein (Catchy headlines).
Mobile se aasan video editing (jaise CapCut par reels edit karna).
Search Engine Optimization (SEO) Basics:
Google par business ko top par kaise laayein (Google My Business par local shop register karna).
Keywords kya hote hain aur unhe description mein kaise likhte hain (microstock ya blogs ke liye bhi yeh kaam aayega).
Freelancing & Job Skills:
Fiverr, Upwork ya local market mein "Social Media Manager" ki job kaise dhundein.
2. Artificial Intelligence - AI
AI ke baare mein students ko koi coding ya programming nahi sikhani. Unhe "AI Tools ka Istemal" (AI Prompting) sikhana hai taaki unka ghanton ka kaam minto mein ho jaye. Market mein aaj kal un logo ki bohot demand hai jo AI tools chalana jaante hain.
Main Topics:
Introduction to AI:
Aasan alfaaz mein AI kya hai? (Ek aisa computer dimaag jo insano ki tarah soch aur samajh sakta hai).
Text AI Tools (ChatGPT / Google Gemini):
AI se sahi tarah se sawaal kaise poochein (Prompt Engineering).
AI ke zariye social media captions, application, essays, aur business ideas likhwana.
Image AI Tools (Midjourney / Bing Image Creator / Canva AI):
Text likh kar computer se apni marzi ki tasveer (Graphic) kaise banwayein.
Yeh designs Adobe Stock ya Shutterstock jaise platforms par ya clients ke liye kaise use ho sakte hain.
AI for Productivity:
MS Excel ke formulas AI se minto mein nikalwana.
AI ke zariye jaldi se PowerPoint presentations tayar karna.
Digital Marketing (Lesson 1)
Lecture 1: Digital Marketing Kya Hai?
Aasan Misaal (Example): Pehle ke zamane mein jab kisi ko apni kapde ki dukaan ya academy ka mashhoor karna hota tha, toh wo raste par pamphlet (pamphelts) baant-te the ya deewaron par poster lagate the. Is mein bohot paisa aur waqt lagta tha, aur yeh bhi nahi pata hota tha ki sahi bande ne poster dekha ya nahi.
Digital Marketing Kya Hai? Aaj ke daur mein har insaan ke haath mein mobile hai aur wo Facebook, Instagram, aur YouTube chala raha hai. Apne product ya service ko internet aur social media ke zariye un logo tak pahonchana jo usme interest rakhte hain, use Digital Marketing kehte hain.
Iska Fayda Kya Hai?
Yeh bohot sasta hai (Ghar baithe shuru ho sakta hai).
Hum sahi customer tak pahonch sakte hain (Agar hum computer course bech rahe hain, toh ad sirf students ko dikhega, kisi buzurg ko nahi).
Isse log ghar baithe computer par baith kar poori duniya ke clients ke liye kaam kar sakte hain (Freelancing).
